Music production studio with mixing equipment, iMac computer, keyboard, headphones, and bottles of essential oils on the desk.

STUDIO

Design and Curation

The Studio develops the olfactory layer of experiential, cultural, and spatial projects. We work with brands, cultural institutions, hospitality groups, event producers, and creative teams to develop scent as part of a broader design outcome.

Rather than treating fragrance as a finishing touch, the Studio approaches olfaction as a design discipline. Scent can shape atmosphere, reinforce identity, support narrative, and contribute to how a place or experience is remembered.

Projects range from signature scent identities and white-label fragrance development to exhibitions, hospitality, live performance, and multisensory installations where scent is integrated alongside sound, lighting, architecture, and spatial design.

Every commission is developed in response to its context, audience, and technical requirements—from concept development through formulation, production, and implementation.

Areas of Practice

  • Signature scent identities for brands and spaces

  • Hospitality and property scent strategies

  • Live performance and touring scent design

  • Brand activations and experiential events

  • White-label fragrance development

  • Olfactory world-building for cultural and commercial IP

  • Scent pairing for hospitality, dining, and beverage programmes

  • Multisensory works combining scent with music and sound

Vitsley is based in Sydney, Australia and works internationally across Australia and Asia.

  • A display of decorative objects on a table, including a greenish tomato, red and yellow leafed flowers, a clear glass or plastic container, a red brochure or flyer with white and black text, and a funnel that has been scented with artistic aroma

    Worldbuilding through scent

    Scent is one of the few design elements capable of shaping atmosphere in the subconscious. We develop original olfactory identities for intellectual property, hospitality environments, corporate experiences, and immersive productions, ensuring fragrance forms part of the creative language from the outset. Each project is designed in response to its narrative, architecture, and audience, resulting in a coherent sensory world.

  • A clear glass perfume bottle with a metallic spray top, placed on a rough granite rock, with pebbles and stones around it on a white surface.

    White Labelling

    We engage with brands to formulate original fragrances for perfume, home fragrance, skincare, wellness, and lifestyle products. Every formulation is developed exclusively for the client, with careful consideration given to brand identity, materials, performance, and manufacturing requirements. Projects are delivered confidentially and may include formulation, refinement, supplier coordination, and production support.

  • Three black wine glasses and two small spray bottles on a black tray, with a set of teapot, bowls, and cup on a separate tray on a wooden table.

    Focused Atmospheric Design

    The character of a space is shaped by more than its visual design. We develop strategies for workplaces, showrooms, hospitality venues, boardrooms, and production environments where atmosphere contributes to how people focus, interact, and experience a space. Every fragrance is composed for its intended setting, balancing creative intent with practical considerations such as occupancy, ventilation, and duration.

  • Scent in Creative Practice

    Scent in Creative Practice

    Creative incubatory environments benefit from a considered atmosphere as much as they do from curated design. Vitsley Olfactive Studio works with music studios, fashion houses, design practices, and creative teams to develop scents that support the identity and working culture of a space without competing for attention. The result is an environment that feels intentional, distinctive, and aligned with the creative work taking place within it.

  • Event invitation for Melo Yin and Vitsley Olfactory Studio: Scent and Symbiosis, held on May 31 at 1 pm at 500 Elizabeth Street, Surry Hills, 2210. The background features a red, textured abstract design, with a white overlay showing a hand-drawn floor plan of a room with arrows and labels.

    Olfactive Scenography

    Scent can function as part of the scenographic language of an exhibition, performance, or installation. We collaborate with artists, curators, production teams, and creative directors to develop olfactory elements that complement narrative, sound, lighting, costume, and spatial design. From galleries and theatre to concerts and film, fragrance is integrated as part of the overall creative direction rather than added as an effect.

  • A wooden display shelf with four black bottles labeled 'Poisón Princess' 'Soil Ice-cream' 'Purple Sawdust' and 'Burning Bouquet' in a store.

    Gifting and VIP Experiences

    Vitsley Olfactive Studio creates fragrance commissions and sensory experiences for private clients, upscale hospitality, and brands seeking thoughtful forms of gifting. Projects range from individually composed perfumes to curated olfactory experiences designed for launches, VIP programmes, and private events. Every engagement is approached with discretion, craftsmanship, and a focus on creating something that cannot be replicated off the shelf.

Partnerships

Commercial B.Y.O.B

Commercial SkinNeed

Educational Asia Perfume Foundation

Send us your brief

 
red flowers and fruits are strewn on a sumptuous table showcasing scents created to represent emotions - namely bliss, awe, and serenity
red flowers and fruits are strewn on a sumptuous table showcasing scents created to represent emotions - namely bliss, awe, and serenity

“The special thing about smell is that it is idiotic in the proper sense of the word, namely unique... That’s why we notice it.”

Luca Turin,

The Secret of Scent